Establish brand authority and thought leadership at optimal moments in your audiences’ content journey
Be the only sponsor on a Wiley “How-to” Guide to establish brand authority and thought leadership in producing user-friendly, straightforward information, aligning trusted content in markets important to your brand, and providing useful guides that can be used throughout your target audiences’ career and workflows.
How-to guides offer a concise 4-8 page overview of essential techniques and methods designed to help science and industry professionals overcome time constraints in their daily busy days.
82% of scientists, researchers, and industry professionals who struggle with finding time to consume content agree that summaries would help.*
By summarizing peer-reviewed content from Wiley's research journals, these guides provide step-by-step methods in an easily digestible format, effectively providing easy-to-follow information and techniques.
Reach your target audience in ways they want to capture quality leads. Providing them with troubleshooting steps and techniques that help their everyday work with prominent sponsor messaging placement and call-to-action, CTA link driving traffic to your relevant site.
Discover high-interest topics and partnership topics curated by our content strategy team:
*Source: Wiley, www.wiley.com/business/research/corporate-solutions/resources/article-insights/uncover-your-audiences-needs
Explore how our solutions can help you reach your objectives and stay connected to the scientific community.
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